THE CHALLENGE
Walmart needed a solution for the Future of Retail, to transform the Brick and Mortar shopping experience:
Associate apps for stocking, inventory, ordering, etc.
Interactive Planograms with secure views by seniority
Predictive Navigation find a product in a store via AR
Intelligent Agency a learning personal shopper/helper
Simple User Model for rapid & global ease-of-use
THE SOLUTION
A Data-driven Augmention Layer delivered in real time to shoppers’ Mixed Reality headsets:
Realtime Prototypes helped to previsualize scenarios
Content Libraries managed workload, visuals, and customized the behavior of intelligent virtual agents
Multi-Sensory Input designing for all usage scenarios
Built for the Future by anticipating hardware updates
THE RESULTS
“Joy, Magic and Wonder” were all actual feedback from
real-world Usability Testing.
200% increase in Associate Order-Picking Speed
Fortune 50 Sign-On Holographic Retail for Walmart
Adoption Driver for AR systems and hardware
Wayfinding / Information Simple, clear, accessible
Digital World creation for Unity, HoloLens, Magic Leap
UX RESEARCH PROCESS
We began this project with a blank slate, designing for multiple input sources and rapidly evolving technology.
Associate Interviews captured the problems to solve
Rapid Prototyping in AR space for fail-fast iteration
Cross-Platform system optimized for emerging tech:
HoloLens2 as primary target - MRTK/Mixed Reality
Emerging AR Magic Leap, Quest Pro, Apple AR, etc.
Usability Studies to identify & fix user friction points
Rollout to live testing in Walmart stores across USA
