THE CHALLENGE
Walmart needed a solution for the Future of Retail, to transform the Brick and Mortar shopping experience:
Associate apps for stocking, inventory, ordering, etc.
Interactive Planograms with secure views by seniority
Predictive Navigation find a product in a store via AR
Intelligent Agency a learning personal shopper/helper
Simple User Model for rapid & global ease-of-use
THE SOLUTION
A Data-driven Augmention Layer delivered in real time to shoppers’ Mixed Reality headsets:
Realtime Prototypes helped to previsualize scenarios
Content Libraries managed workload, visuals, and customized the behavior of intelligent virtual agents
Multi-Sensory Input designing for all usage scenarios
Built for the Future by anticipating hardware updates
THE RESULTS
“Joy, Magic and Wonder” were all actual feedback from
real-world Usability Testing.
200% increase in Associate Order-Picking Speed
Fortune 50 Sign-On Holographic Retail for Walmart
Adoption Driver for AR systems and hardware
Wayfinding / Information Simple, clear, accessible
Digital World creation for Unity, HoloLens, Magic Leap
UX RESEARCH PROCESS
We began this project with a blank slate, designing for multiple input sources and rapidly evolving technology.
Associate Interviews captured the problems to solve
Rapid Prototyping in AR space for fail-fast iteration
Cross-Platform system optimized for emerging tech:
HoloLens2 as primary target - MRTK/Mixed Reality
Emerging AR Magic Leap, Quest Pro, Apple AR, etc.
Usability Studies to identify & fix user friction points
Rollout to live testing in Walmart stores across USA
FLOWCHARTS
Flowcharts provide a roadmap for UX development, and later UI design. Outputs from this step include:
End-to-end User Journeys which trace out every stage in the User Interaction Process in detail
An Engineering Roadmap for Developers to efficiently build, and for QA Engineers to test against
Fast and useful reference tools for driving clarity, defining scope, and for building consensus
